The internet has been identified as the best place to gather customer data, with more than 75% of consumers giving out personal information online. This compares to 46% who give information by post and 45% via branded marketing materials. Although just 1% provide personal data via mobile phone, this is expected to increase, said the research by Data Lateral. Banks, retailers and supermarkets were most likely to benefit from our willingness to give up data, but 94% would like a financial incentive to do so.
New Media Age, 23 November 2006, p11
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